Type of Illustration
Poster, custom type
Context
Poster requested by Vans for the Surf Pro Classic 2016
Sender
Vans
Audience
Surfers, beach bums, young teenagers and adults
Purpose
Grab the attention of professional surfers and kooks who aspire to compete in surf competitions. Bring in more beach-goers to come support local events.
Objective
By drawing inspiration from 80's and 90's surf artwork, it captures the attention of young teens/adults. Essentially, the goal is to bring in a relatively young crowd to compete, support, or just to come out and watch.
Illustrator
Ian Jepson. Cape Town, South Africa. Freelancer. Works for companies such as Disney, Nike, Google, Vans, Levi's, etc.
Medium
Digitally hand-drawn
Why
Ian Jepson draws his inspiration from the 80's and 90's surf artwork, and he throws it into a modern day illustration that works amazingly. The colors alone caught my attention right away, and after examining it I fell in love with his minimalist design technique. This poster made me want to attend the Surf Pro Classic.
